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Aug 03, 2025
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CANM 251 - Power Of Social Media Marketing
How to Reach and Help More People
Credits: 4
Prerequisites: Prior skills or knowledge required: Basic computer skills
Delivery mode: Online
In this course, students learn to harness the power of online marketing by using social media platforms - such as YouTube, Facebook, Twitter, Instagram, Pinterest, LinkedIn, and other current favorites - for their current, future, or imagined businesses. Students gain hands-on experience with visual marketing and modern content marketing. Topics of exploration include how to find and attract an audience to help solve their problems, organizing followers and friends to reach more people; the visual marketing creation process using, for example, large images, memes, and GIFs; e-commerce tools for social media; and developing a social media marketing strategy to successfully reach more people online.
May be repeated for credit.
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